Corporate blogging seen as the next generation | Intoweb Marketing UK

Corporate blogging seen as the next generation | Intoweb Marketing UK: "Blogging is no longer a tool for the bored or creative. It became a handy tool as early as 2005, but growth in the past few months suggest that this is one of Internet marketing trends which are here to stay. Corporate blogging can be so popular as Internet marketing tool because of the increased sophistication in Internet usage by companies or it can be because it is a fast and efficient way to communicate with clients.

Since clients have the ability to create guest accounts and comment on blog posts, it increases interactivity and allows the client to make his voice heard. This is what I believe the main reason for corporate blogging growth as it is a tool to be used in CRM, which today is a buzzword in the online environment."